Applications are open for the YouTube Music Foundry Artist Development Program






(Hypebot) – YouTube Music is now accepting applications for its Foundry independent artist development program.

Artists selected for Foundry receive dedicated support from a YouTube Partner Manager, seed funding invested in the development of their YouTube channels, marketing and promotion opportunities, and access to new product features.

Who can participate in the YouTube Music Foundry program?

Emerging artist programs come in all shapes and sizes. but are often populated by new artists who already have major label deals as well as strong management and agency connections. Only two major programs — Bandsintown’s data-driven Big Break program and YouTube’s Foundry — strive to serve truly independent artists.

All independent artists in development who distribute music on YouTube between July 2022 and December 2022 are eligible.

Artists are considered independent when they advance their careers alone or with the help of independent labels and distribution partners. Those signed to major labels are not eligible.

The deadline to submit to Foundry is April 27.

Who is chosen and why?

YouTube offers few clues, but here’s the YouTube Music Foundry Class of 2021

Learn more and apply here.

Bruce Houghton is founder and publisher of Hypebot and MusicThinkTank and is senior adviser to Bandsintown which acquired both publications in 2019. He is the founder and president of Skyline Artists Agency and a professor at Berklee College Of Music.



Victor L. Jones