Five of the biggest and best SoundCloud success stories

Myspace is a relic of the 2000s, while Spotify pays artists a pittance: thank goodness for good old SoundCloud.

Founded in 2007, the audio platform has become a formidable launching pad for many great musicians. It was popular, easily accessible, and cut the middleman out of the music.

SoundCloud became so widely used that it spawned its own musical subgenre, Soundcloud Rap: artists such as JuiceWRLD, Smokepurpp, XXXTentacion and Lil Pump have moved from SoundCloud to the mainstream, bringing with them their serious and serious rap style. dark.

Take a look at five of SoundCloud’s biggest and best success stories below! Did we miss your favorite artist?

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Malone substation

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You all knew he would be on this list. Malone posted a little song called ‘White Iverson’ on SoundCloud in early 2015. Nothing would ever be the same for the New York star. It quickly became a viral sensation, gaining over a million reads in just a month. The record companies quickly started to sniff, Malone eventually signed with Republic Records. It’s been a non-stop success for the rapper since: his last two albums, 2018 Beerbongs & Bentleys and 2019 Hollywood bleeding, reached No. 1 on the US Billboard 200. “White Iverson” by the way, is just shy about joining the One Billion Views YouTube club.

Kehlani

Kehlani’s musical career may have started on America has talent of all places as a member of teenage pop group PopLyfe, but it’s SoundCloud that really helped her find her rhythm. After releasing the solo track “ANTISUMMERLUV” on the platform in 2013, Nick Cannon called her up and bought her studio time in Los Angeles. The following songs such as “Down For You”, “Jealous” and “You Should Be Here” have all recorded millions of streams on SoundCloud as well, and one of his tracks, “Gangsta” even managed to be included. in the soundtrack of the 2016 Blockbuster Movie Suicide Squad.

Kygo

The Norwegian DJ and producer first gained attention outside his homeland with a remix of Ed Sheeran’s song “I See Fire”, garnering 50 million plays on SoundCloud. His own single “Firestone” went on to receive over 80 million views on YouTube and SoundCloud, prompting Chris Martin of Coldplay to call on Kygo to remix his band’s song “Midnight”. Kygo also enjoyed resounding success on other music platforms, becoming the fastest artist to hit a billion streams on Spotify in 2015. A year later, he became the first house music producer to perform at the event. of the closing ceremony of the Olympics and some people just have it. all.

XXXTentacion

Otherwise known as Jahseh Onfroy, the rapper adopted the nickname XXXTentacion and released his song “Vice City” on SoundCloud. He continued to upload numerous song clips to the platform, some released and some unreleased. Onfroy was murdered at the age of 20, just when his career was really going to take off from SoundCloud to the mainstream hip hop audience. He was a problematic and troubled figure, but his impact on SoundCloud Rap’s formative years is undeniable.

Rico Naughty

Mixing hip hop and punk aesthetic, Nasty is one of the most unconventional artists of the moment. She rose to cult status with singles such as “iCarly” and “Hey Arnold” that exploded on SoundCloud, leading her to sign with Atlantic Records. His first studio album, Nightmare vacation, released last year with great success, with his seventh mixtape, Rx, slated for release in 2021. A booming rapper.


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Victor L. Jones