Global Podcasting Market Analysis Report 2022 with Amazon, Apple, iHeartMedia, Spotify, Sirius, Megaphone and Pandora Media –

DUBLIN–(BUSINESS WIRE)–The report “Podcasting Global Market Report 2022” has been added to from offer.

The global podcasting market is expected to grow from $15.62 billion in 2021 to $20.32 billion in 2022 at a compound annual growth rate (CAGR) of 30.10%. The podcasting market is expected to reach $58.31 billion in 2026 at a compound annual growth rate (CAGR) of 30.15%.

North America was the largest region in the podcasting market in 2021. Regions covered in the podcasting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa.

The podcasting market consists of the sale of podcasting services by entities (organizations, independent merchants, and partnerships) that are used for the preparation and distribution of audio content related to education, entertainment, and connecting with like-minded communities. It refers to an audio serial program made available in digital format for download or streaming over the Internet.

The main genre types in podcasting are news and politics, society and culture, comedy, sports, and others. News and politics podcasts keep listeners informed about local, national, or global news or politics, often focusing on a specific topic using existing media sources such as newspapers or magazines.

These are intended to inform or entertain or advocate a cause for the public who are generally interested in current affairs and programs which are generally half an hour to an hour long. Podcasting is offered in the form of interviews, panels, solo, repurposed and conversational content.

The growing internet penetration is contributing significantly to the growth of the podcasting market. Internet penetration is increasing due to various reasons such as improved access to mobiles/smartphones, emergence of new communications on the Internet, etc.

During the COVID 19 pandemic, most people moved online for online communications, entertainment, e-learning, podcasts, and other purposes as they were at home due to shutdowns. The growing internet penetration is significantly creating a demand for podcasting as it is part of online learning and entertainment.

For example, according to DataReportal statistics, the Internet penetration rate in the United States was approximately 92.0% in 2022, which increased by 2.8% to reach 8.4 million Internet users between 2021 and 2022. Similarly, the internet penetration rate in the UK was around 98.0% in 2022, which increased by 0.4% to 300,000 internet users between 2021 and 2022. Therefore, increasing internet penetration will drive the growth of the podcasting market.

Technological advancement is a key trend gaining popularity in the podcasting market. Major players in the podcasting market are focusing on incorporating advanced technologies like artificial intelligence (AI) into their podcasts/platforms to enable enhancements like programmatic podcasts, transcription, optimization, advertising, etc.

Such integration of technology allows podcasting platforms to generate additional revenue through advertisements while targeting the right listeners. For example, in December 2021, HT Media Limited, an India-based mass media company, partnered with US-based advertising technology provider AdsWizz, to create India’s first programmatic podcast marketplace. The use of technology combines the strength of programmatic advertising with the power of podcasts, giving advertisers a chance to reach their target audience.

Additionally, through the use of AI transcription technology, advertisers can ensure brand protection using the most effective ads to deliver podcast shows or episodes with specific topics like main theme. It also helps podcasters looking to create monetizable content.

In October 2020, Sirius XM Holdings Inc., a US-based broadcast company, acquired Stitcher, for an undisclosed amount. This acquisition expands Sirius XM’s digital audio advertising capabilities by enabling creators new ways to find and connect with wider audiences through the use of Stitcher’s core programming and advertising networks.

The agreement also makes Sirius XM the first full-service platform for podcast creators, publishers and advertisers. Stitcher is a US-based media company that specializes in the creation, distribution, and monetization of podcasts.

Countries covered in the Podcasting market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, Kingdom United and the United States.

The major players in the podcasting market are

  • Inc.

  • Apple Inc.

  • iHeartMedia Inc

  • Megaphone LLC

  • Pandora Media LLC

  • Audacity Inc.

  • Soundcloud Limited

  • Spotify AB

  • embroiderer

  • TuneIn Inc.

  • Entercom Communications Corp.

  • Liberated Syndication Inc

  • Podbean Tech LLC

  • PTC Inc.

  • IBM Corporation

  • Tech Mahindra Limited

  • Wipro Limited

  • Oracle Corporation

  • Siemens AG

  • Tata Consultancy Services Limited

  • Atos SE

  • Libsyne

  • Blubrry

  • PodOmatic

  • Sirius XM Funds

  • The Adecco Group

Main topics covered:

1. Summary

2. Characteristics of the podcasting market

3. Podcasting Market Trends and Strategies

4. Impact of COVID-19 on podcasting

5. Podcasting Market Size and Growth

5.1. Global historic podcasting market, 2016-2021, billion dollars

5.1.1. Market Drivers

5.1.2. Market Constraints

5.2. Global Podcasting Forecast Market, 2021-2026F, 2031F, Billion USD

5.2.1. Market Drivers

5.2.2. Market Constraints

6. Podcast Market Segmentation

6.1. Global Podcasting Market Segmentation by Genre, History and Forecast, 2016-2021, 2021-2026F, 2031F, Billion USD

  • News and politics

  • Society and culture

  • The comedy

  • Sports

  • Others

6.2. Global podcasting market, segmentation by format, history and forecast, 2016-2021, 2021-2026F, 2031F, billion dollars

  • Interviews

  • Panels

  • Solo

  • Reused content

  • From the conversation

7. Regional and Country Analysis of the Podcasting Market

7.1. Global Podcasting Market, Split by Region, Historical & Forecast, 2016-2021, 2021-2026F, 2031F, USD Billion

7.2. Global Podcasting Market, Split by Country, Historical & Forecast, 2016-2021, 2021-2026F, 2031F, Billion USD

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Victor L. Jones