Google Play / YouTube Music news broadcast to shake up the media

Source: Roy Morgan Single source: 12 months as of December 2018, n = 50,853 Australians aged 14 and over. Note: These visit numbers are not derived from cookies, number of devices, impressions or clicks.

The prospect that the streaming music services of Google Play Music and YouTube Music will introduce topical content to their streaming services in the near future is another challenge that will be faced by incumbent media players in TV channels, channels, etc. radio and traditional newspapers.

Over 5.4 million Australians now use music streaming services available through websites or apps with Spotify, the undisputed industry leader used by nearly 3.6 million Australians in an average week , roughly four times the size of SoundCloud used by around 900,000 Australians in an average week.

Although Google Play Music, used by more than 660,000 Australians, and the most recent YouTube Music, used by almost 600,000 Australians, do not capture a huge market share at present, there is clearly a strong prospect of growth. growth, as both services introduce news functionality. In total, over 1.1 million Australians use Google Play Music or YouTube Music in an average week.


Triple J listeners are more likely to use web apps / music streaming apps than others

Analysis of major TV and radio networks shows that Triple J is the radio network that potentially has the most to lose from a better performing streaming service, with 41.6% of Triple J listeners also using sites. Web / music streaming apps.

Over 40% of Nova station listeners (41.2%) also use music streaming websites / apps, while just under a third of Southern Cross Austereo Group station listeners (32.7%) use music streaming websites / apps.


% of viewers from major TV and radio networks who use web / apps music streaming – December 2018

Source: Roy Morgan Single Source: 12 months as of December 2018, n = 50,853 Australians aged 14+. Note: These visit numbers are not derived from cookies, number of devices, impressions or clicks.


Pay TV / SVOD viewers are more likely than FTA viewers to use web / music streaming apps

Regarding viewers, just over a third of Pay TV / SVOD viewers (33.7%) also use music streaming web / apps compared to just over a quarter of FTA TV viewers ( 25.3%).

Viewers of commercial TV networks are more likely than viewers of ABC and SBS to use the web / music streaming apps, led by Network 10 (25.4%) just ahead of Network 9 (25.4%). 2%) and Network 7 (24%).

ABC TV Network viewers (22.7%) are slightly more likely to use the web / music streaming apps than SBS TV Network viewers (21.5%).


Michele Levine, CEO of Roy Morgan, says Google’s announcement that it will soon be broadcasting news through its Google Play Music streaming service presents another challenge for the revenue models of traditional media channels including TV, radio. and newspapers:

“Google’s announcement that it will soon provide breaking news on its Google Play Music streaming service opens another front in the battle for scarce advertising and subscription dollars between traditional media companies and their new ones. digital competitors.

“Over 5.4 million Australians (27%) used web apps / music streaming apps in an average week in 2018 and this huge audience is expected to be targeted by internet giant Google with a range of new offers – including breaking news – provided in the near future. via its streaming services.

“Although the most popular music streaming app, Spotify, used by more than 3.5 million Australians (17.5%), has not announced any plans to focus on breaking news and current events. Google Play Music separately reaches around 600,000 Australians and their combined audience now exceeds 1.1 million and is growing rapidly.

“Some media channels will be hit harder than others by news streaming services. Just over a third of Australians who watch pay TV / SVOD services (33.7%) use music streaming websites / apps on commercial TV networks. Network 10 (25.4%) has the highest penetration rate of music streaming services among its audience.

“More youth-focused radio networks such as Triple J (41.6% use music streaming websites / apps) and Nova (41.2%) have a much higher degree of crossover than stations that attract older people such as local ABC radio (21.9%).

“When it comes to newspapers whose main function is obviously to provide information, some newspaper brands are more exposed than others. Just over 30% of Australians who have visited a listed newspaper site in an average of seven days also use web apps or music streaming apps.

“A closer look at the numbers shows that almost a third of readers of the print or digital versions of AFR, The Age, The Australian and the SMH) also use web apps / music streaming apps. In contrast, around a quarter of the print or digital readers of The Daily Telegraph, Herald Sun, Courier Mail, Adelaide Advertiser and West Australian also use music streaming web / apps.

For comments or more information, please contact:
Roy Morgan – Inquiries

Office: +61 (03) 9224 5309
[email protected]


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Victor L. Jones