How to Increase Your Chances of Being on Spotify Playlists
For artists looking to share their music with listeners globally, being on Spotify playlists is a great way to get there. Whether you are interested in landing on unofficial Where official playlists, these tips can improve your odds by far. Here’s what you can do to maximize your chances of getting on Spotify playlists …
Make sure your profile is checked on Spotify is not only super important, but very easy to do. This ensures that your profile is truly you and reinforces your commitment to the platform and your artistry. To be verified, all you need to do is claim your profile on Spotify For Artists. To do so, follow these steps:
- Head to https://artistes.spotify.com
- Click on Have access. (Located in the upper right corner of the page.)
- Then you will be taken to a page which will give you the option to paste your URL or search for your profile.
- Once your request is accepted, your profile receives the verified blue check mark.
As easy as that.
Focus on your songs with the highest potential
We know you love every song on your album, but not all of them can be on the playlist you want. Focus on the song with the greatest potential for acceptance. – The best way to get to the bottom of this is to check analyticyou have access to your songs.
With this data, you can see a clear favorite among your fans. Choose wisely!
Don’t forget the metadata
Metadata is the foundation of the modern digital music industry. Specifically, it is this dataset that you must submit every time you download and record an album with us.
Publishing music without precise metadata is like writing a book report and not signing your name. Without it, you lose the credit and income you deserve for your job. Spotify has said on several occasions itself that when submitting a song for review, “the more information we get, the better the chance it has.”
Doing this correctly ensures that your song is linked to your profile, gets you more streams, and ensures you get paid. If you want to make sure you’re doing it right, check out “How to Submit Precise Metadata” to learn more.
Complete marketing pilots
The underlying forces that force you to buy or pay for certain products and services are called marketing drivers. As an artist, these are the key details you want to share with DSPs like Spotify, Apple Music, TIDAL, YouTube, Soundcloud, Pandora, etc. to help you stand out.
With these unique details, our team can help your music grab the attention of industry trendsetters. The more details you provide, the better your chances.
(“What drives marketing and why do I need it? “ breaks it down even more and gives you everything you need to know to get it right.)
Sharpen your skills …
Help user-selected playlists find you
If you didn’t know, there are taste makers outside of Spotify’s internal playlist team who create curated playlists. These are the people who independently build playlists, who have a lot of followers, and who are trusted by the DSP as a respectable source of new music. – Check out some examples here: Best third-party playlist services.
The more accepted you can be among these, the more likely you will be accepted by official playlists. The first thing to do is to contact them by following them on Spotify. Then you can go ahead and share your track with them. Include a note asking them to consider adding your song to one of their playlists. Whether or not they decide to add your track is largely influenced by your social presence. If you have a lot of followers, this might be the thing that convinces them to give you a chance and close the deal.
Promote your release with Spotify
There are many ways to promote your Spotify release. With Spotify Codes, you can share any track, album, playlist or artist profile with just one click. If you have a Spotify URI for it, you can generate a Spotify code.
Since it can sometimes be difficult to link subscribers to external URLs on social media, you can share an image of your Spotify code instead. Have fans take a screenshot and they can link directly to your music. These are also great for use on visual aids such as posters, flyers, merchandise, as well as Instagram, Snapchat, and YouTube.
- To find a Spotify code, click the ellipsis (“…”) next to the artist, song, album, or playlist you want to share. Then you will see the code at the bottom of the illustration.
- Click on the illustration with the code, then save the image to your camera roll by clicking on “Save in photos”.
Moreover, you can also set up an ad campaign on Spotify. Spotify’s ad format has proven to be more engaging and effective than traditional display ads. With an average of 4,000 to 10,000 ads viewed each day, audio is steadily climbing the charts. Not to mention, audio ads lead to an 81% increase in ad recall and 26% increase in brand awareness compared to its traditional graphic ad counterparts.
The basis of creating your campaign starts with Spotify advertising studio. This tool is where you will create and manage your advertising campaigns for your outings. Spotify’s platform makes it easy for anyone to create and manage audio ads.
To learn more about advertising on Spotify, see this post.
Focus on fan engagement
Engagement extends beyond feeds and subscribers. You need to nurture your social presence and connect with your fans as much as possible. No one does this thing alone. You need the support to really go the distance.
There are so many ways to find out more about your fanbase, and this is vitally important to knowing what your fans want to see. Look on all your social networks and streaming platforms (as well as hashtags) to know your fan base. Then go ahead and create a fan profile depending on the demographics of your fan base. (You can find this information through social media and Spotify analytics.)
Ask yourself these questions to build your average fan profile:
- What is the average age and gender of your fan?
- What are your fans’ interests?
- What other artists does this fan listen to?
- Where does this fan live? (country, state, city)
- Where online does this fan spend the most time?
- Where in person does this fan spend the most time?
By creating this fan profile, you will be able to consistently show your fans the content they really want to see while growing your fan base and increasing engagement with existing fans.
Advertise in a meaningful way
Meaningful advertising is a big part of any successful marketing plan. When it comes to ad spend, sit down and ask yourself the following questions first:
- What platforms do I want my ads to appear on? (FB, IG, YouTube, etc.) // It’s best to stick with the platforms you’re actually active on.
- How much budget should I spend in total? // This could limit your locations based on platform minimums.
- Do I have multiple versions in my strategy? // If you have more than one, you will need to distribute them accordingly according to the priority.
- What is the end goal? // Do you want more streams, more views, more fans, placements in playlists, etc. If you’re on a budget, it’s best to focus on just one and go from there.
(To verify, “How to determine your marketing budget as a freelance artist” to learn how to streamline your budgeting skills.)
While there is no perfect method or process to introduce yourself, these steps will definitely increase your chances. With a little luck and the right strategy, all of your hard work will pay off.
Randi Zimmerman Ninja & Music Addict content writing @symphonicdistro