Jessica Rivera joins SoundCloud as Global SVP & General Manager

Jessica Rivera has joined SoundCloud as Global SVP & General Manager, while Maurice Slade has been named the company’s Head of Marketing.

The two recruits will work on SoundCloud’s efforts to bolster the company’s artist partnership offerings, which provide solutions designed to “help emerging and established artists navigate the industry at every stage of their journey,” says the society.

Both will report directly to SoundCloud President Eliah Seton, who took office in April 2021.

Rivera joins SoundCloud from the music company co-founded by Nas Mass Appeal, where she served as chief executive for just over a year since joining the company in June 2021.

Prior to that, she served as Artist Relations Manager for YouTube’s West Coast Territory, where she managed streaming content and marketing campaigns and secured exclusive partnerships.

Rivera also spent more than a decade at Universal, where she oversaw East Coast for Universal Music Publishing and signed artist/songwriters Imagine Dragons, Take A DayTrip, and Alex Da Kid.

She also signed Rihanna during her time at EMI Publishing, before moving to Def Jam and Bad Boy Records.

Slade, meanwhile, comes from Epic Records as vice president of marketing, where he played a significant role in the marketing and branding of artists including Travis Scott and 21 Savage, SoundCloud explains.

Prior to his time at Epic, Slade was senior director of marketing and strategy at Roc Nation, Jay-Z’s entertainment company.

In 2010, he founded the entertainment brand Grits & Cookieswhich “celebrates the southern experience through urban music, cultural connections and nightlife movements in a family environment,” says SoundCloud.

Elijah Seton

“We are very proud to welcome Jessica and Maurice to the SoundCloud family.”

Elijah Seton

Eliah Seton, said, “We are very proud to welcome Jessica and Maurice to the SoundCloud family to lead our efforts in working more closely with artists at the highest level.

“Each of them brings an excellent reputation as two of the most connected and respected creative leaders in music.

“As we strive to provide a solution for artists at every stage of their career, we have the leadership of Jessica and Maurice who will make SoundCloud an even more attractive home for artists.”

“It’s an inspiring time to join SoundCloud as the team accelerates the company’s groundbreaking artist partnership business.”

Maurice Slade

Slade added, “It’s an inspiring time to join SoundCloud as the team accelerates the company’s groundbreaking artist partnerships business.

“This allows us to provide an invaluable opportunity for artists by creating personalized marketing and monetization tools at scale, and our goal is to continue to leverage these resources to support as many artists as possible.”

“I am delighted to join a company committed to the evolution of solutions and services for artists.”

jessica rivera

Jessica Rivera, added, “Navigating the music industry can be a complicated and nuanced process for artists, and SoundCloud is helping to change that with its offering of artist partnerships.

“I am thrilled to join a company committed to evolving solutions and services for artists while leading the next generation of artists towards a more equitable future.”


Rivera and Slade join a number of recent executive hires at SoundCloud.

On June 15, former Twitch head of music Tracy Chan left the video streaming platform to join SoundCloud as the creator’s senior vice president.

At the time, Eliah Seton called Chan’s appointment “a game-changing addition to [the] the SoundCloud leadership team.

On June 6, Jennifer Caserta was named Chief People Officer of SoundCloud, with a mission to promote strategic people practices within the company and manage employee branding for the global SoundCloud team.The music industry around the world

Victor L. Jones