Launching Roblox Kpop Park on Spotify Island Experience

Image credit: Spotify

Spotify is now on Roblox with its Spotify Island experience, where fans and artists can meet in virtual form – and there’s now a dedicated space for K-pop.

Spotify has created a virtual universe on Roblox, teaming up with the gaming platform to create its own experience, Spotify Island. The first theme is K-Park, a K-Pop themed space experience, including Kpop Roblox games and a music maker.

Spotify Island is the first in a series of areas that Spotify says will appear throughout the year. Within the network of islands, there will be music-themed games, themed experiences, and the ability for fans to interact with artists.

The first “thematic experience” is the K-Park area, dedicated to the K-Pop genre. Stray Kids and SUNMI are the first artists to feature.

Players can create K-pop beats at the Soundtrap station. There are food-themed items like the Waterfall of Bubble Tea and K-Café where users can meet other fans, as well as games like Rainbow Boba Straw.

What is Roblox? Roblox is a free online universe where users can hang out together in a virtual space and play games. Within the platform, music artists have the ability to connect with fans remotely, appearing as avatars, playing virtual shows, and hanging out with fans backstage.

Spotify claims that all profits generated from virtual merchandise will go directly to the artists. In the past, Roblox has seen virtual concerts from a range of artists such as Lil Nas X, 24KGoldn and Royal Blood. During the pandemic, these types of live-streamed virtual experiences have been especially helpful for artists who couldn’t connect with fans in person.

What connects the island to Spotify? The branding is there – users can collect Spotify’s “Like” button in exchange for merchandise for their avatar. Players can collect points and climb to the top of “The Charts”.

Players also create music using virtual beat-making stations on the island, with beats provided by Soundtrap, Spotify’s online DAW. Gamified music creation is already popular on Roblox, including the Splash World where players use AI-powered tools to create and perform live music.

Check out the island here and stream a themed Spotify playlist below:

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Victor L. Jones