SoundCloud recruits new executives
Soundcloud recently recruited new people for the senior vice president and head of marketing. Are they qualified for the job?
jessica rivera joined SoundCloud as Global Senior Vice President (SVP) and General Manager (GM), while Maurice Slade was chosen by the company as its new Chief Marketing Officer. Both will report directly to SoundCloud President Eliah Seton.
Rivera joins SoundCloud from Mass Appeal, the music company Nas co-founded, where she served as chief executive for just over a year. Prior to that, she served as Artist Relations Manager for YouTube’s West Coast region, where she managed streaming content and marketing campaigns.
Rivera also spent more than a decade at Universal, where she oversaw East Coast for Universal Music Publishing and signed imagine Dragons and Alex Da Kid. Before, she had also signed Rihanna during his time at EMI Publishing.
Slade joins Epic Records as Vice President of Marketing, where he played a significant role in the marketing and branding of artists such as Travis Scottand 21 Wild, says SoundCloud. Prior to his time at Epic, Slade was Senior Director of Marketing and Strategy at Roc Nation.
Seton said, “We are so proud to welcome Jessica and Maurice to the SoundCloud family to lead our efforts in working more closely with artists at the highest level. Each of them brings an excellent reputation as two of the most connected and respected creative leaders in music. As we strive to provide a solution for artists at every stage of their career, we have the leadership of Jessica and Maurice who will make SoundCloud an even more attractive home for artists.
Rivera and Slade join several recent executive hires at SoundCloud. On June 15, former Twitch head of music Tracy Chan left the video streaming platform to join SoundCloud as senior creator vice president, and on June 6, Jennifer Caserta was named head of music. people from SoundCloud, promoting people practices within the company.