Spotify acquires music trivia game Heardle

Spotify announced on Tuesday that it has purchased Heardle, one of several themed quizzes that have emerged following the resounding success of Wordle. Heardle is Spotify’s first game acquisition, and the company hopes it will play a dual role: in addition to keeping music nerds engaged, it can serve as a music discovery tool.

“We’re always looking for innovative and fun ways to improve music discovery and help artists reach new fans,” said Jeremy Erlich, Global Head of Music at Spotify. “Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs and a way to compete against their friends to see who has the best musical knowledge.”

The game remains a standalone website for now. Users must guess the song currently playing in the six tries (like Wordle) based first on the opening notes and then on clues of increasing length. When the answer is revealed at the end, it will be linked to the song on Spotify (previously it was linked to SoundCloud). Spotify says the game has millions of current players; the company declined to disclose the acquisition price.

Heardle’s Spotify integration begins in the US, UK, Ireland, Canada, Australia and New Zealand before expanding to other countries and languages. The company also plans to eventually integrate Heardle “more fully” into the app, though it didn’t say how or when that will happen.

While Heardle may be small compared to some of Spotify’s other acquisitions, it seems like a smart move that hits on what users love about the streamer in the first place. You can listen to music virtually anywhere now, but Spotify has always excelled in shareable features (playlists, Spotify Wrapped) that keep users engaged.

Victor L. Jones