Spotify integrates live audio streaming into main app, rebrands Greenroom as Spotify Live

Almost a year since Spotify spear Greenroom, Clubhouse’s rival social audio app, the company has rebranded.

Now known as Spotify Live, the platform will bring Spotify’s live features directly to the Spotify app.

Spotify says the change reflects its “belief in the future of live audio creators and live experiences delivered to Spotify’s 406 million listeners worldwide.”

Spotify Live can now be found both as a standalone app and as a live streaming feature within the Spotify app alongside music and podcasts.

Listeners will be able to tune in to live programming on Spotify via the podcast or creator’s artist page, and will be able to participate in chats using the Spotify Live app.

Live audio in the Spotify app is currently only available for original programming, while indie creators who want to go live can still do so in the Spotify Live app, Spotify detailed in a blog post.

Spotify Told TechCrunch that “Live listening in the main Spotify app will not support interactive features, like audience questions,” but instead will “allow creators to interact with their audience in real time and serve as a mechanism of creation for the hosts”.

Greenroom shows now available on Spotify Live include Lorem’s life with Dev Lemons and Max Motley, Two me after dark with Deuxmoi and Internet people live with Zack Fox.

Greenroom was previously known as Locker Room, which Spotify acquired in March last year after buying media and technology company Betty Labs for a reported $62 million.

During the pandemic, Locker Room competitor Clubhouse has proven to be a valuable conversation tool and peaked at nearly 10 million monthly downloads in February 2021, according to Forbes.

Companies like Spotify and Twitter, with its “Spaces” feature, quickly spear rival apps, however, as of April 2021, the Clubhouse app was downloaded about 922,000 times.

Twitter has continued to release new features for Spaces, such as the ability to add co-hosts, since its full launch in 2021, and some chats have attracted more than 150,000 people for a single session.

The app officially known as Greenroom, however, only managed 275,000 global downloads after the acquisition from Apple’s App Store, said Tech Crunch.

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Victor L. Jones