TOSAC adds YouTube Music to chart aggregation
The move was inspired by a recently announced global framework for YouTube Music’s inclusion in the charts. The framework was developed by the International Federation of the Phonographic Industry (IFPI) as part of its broader efforts to improve the global card landscape. South Africa is one of the first markets in the world to use this new framework alongside Australia, Spain, Germany, Brazil, Mexico, Indonesia and the Philippines, RiSA said.
“We are proud to add YouTube Music to TOSAC as the fourth digital streaming platform,” said Nhlanhla Sibisi, CEO of RiSA. “We continue to strengthen our offering to ensure that its validity and integrity can never be questioned.”
TOSAC, or The Official South African Music Charts, also uses data from Spotify, Apple Music and Deezer. It was launched in September with the inclusion of all three digital service providers and in December added its Radio Charts, which provides on a weekly basis the top 200 local and international tracks that have been played on South African radio stations. . He also shares the top 100 South African tracks that were played on the radio during this time.
With the inclusion of YouTube Music, TOSAC now reflects around 90% of all music played through legitimate digital platforms in South Africa. The IFPI-YouTube framework will count logged-in user views of official music content eligible for inclusion. As is accepted practice with other streaming services included in the graphs, only consumptions longer than 30 seconds will be recorded.
“The fact that we now cover 90% of all music played on legitimate digital platforms is a big deal,” Sibisi said. “Additionally, South Africa is proving to be a global leader as it joins seven other countries as the first markets to implement YouTube Music aggregation. We remain humbled and grateful for the support we are receiving from the IFPI and our service provider BMAT as well as our local partners and stakeholders, including the South African music-loving public.
RiSA says views of official content that have been generated by advertising campaigns on the platform – called “ad views” – will not be included. “Provided they meet the above criteria, views from YouTube’s subscription and ad-supported tiers are eligible,” he said.