Victony Announced as 2nd Featured Artist in COLORSxSTUDIOS and Spotify Partnership
The partnership aims to showcase African musicians and promote their music globally.
Featured artists are featured on the COLORSxSTUDIOS website which fans can visit to learn more about each artist, and are also streamed on Spotify’s RADAR Africa playlist.
A product of this program is the Spotify RADAR Africa playlist, curated for those who want to discover new music from across the continent.
In partnership with Spotify RADAR, COLORSxSTUDIOS is a hugely popular global music platform that showcases up-and-coming artists through their distinctive video performances.
Victony first burst onto the scene with her Soundcloud mixtape The Outlaw King. Originally producing rap music, he has since moved on to a versatile mix of Afrobeats, RnB, Trap and Afropop sounds.
Spotify aims to forge connections between fans and artists, while supporting unique African artists who are driving culture and heading to the global stage.
Victony’s escape trail that put him on the radar was his 2021 collaboration with Mayorkun, Saint-Père. His last outing Colombian has also enjoyed huge popularity around the world, with over two million Spotify streams to date.
For her COLORS performance, Victony shared her vibrant and inspiring new single, Lots of men.
The hit track comes from the back of his previous EP, Outlaw EP, who had listeners in anticipation of his next project.
“I’m grateful for the support of COLORS x Spotify, and I’m beyond excited to be part of the next generation pushing the African sound beyond borders. We’ve only just begun. Victoria said.
Spotify’s RADAR Africa and COLORSxSTUDIOS kicked off their partnership by featuring Nigerian singer Ayra Starr.