YouTube Music Expands Commitment to Black Music with #YouTubeBlack Voices Fund •

YouTube Music strengthens its investments in black communities by opening applications for the #YouTubeBlack Voices Fund Class of 2022, aimed at empowering black artists to market their work.

Grant applications for the #YouTubeBlack Voices Fund promotion of 2022 will open on June 21, 2021. Eligibility has been expanded to include songwriters and producers, allowing black artists residing in Kenya, South Africa, Nigeria , Canada and UK, in addition to US, Brazil and Australia, to apply.

YouTube Music is also launching a new partnership with renowned music education institution, the 1500 Sound Academy, founded by GRAMMY-winning songwriters and producers, James Fauntleroy and Larrance “Rance” Dopson. Through the inaugural #YouTubeBlack Music Future Insiders scholarship, YouTube will fund ten full scholarships for the Academy’s Live Online 1500 Music & Industry Fundamentals program.

“The YouTube Music team is excited to expand the #YouTubeBlack Voices Fund and create new opportunities while reflecting on the progress to date,” said Alex Okosi, YouTube Managing Director for EMEA Emerging Markets. . “The six-month scholarship will allow recipients to take courses in music production, engineering, songwriting, mixing, music business and more,” he adds.

During the first batch of 2021, the #YouTubeBlack Voices Fund provided resources including dedicated one-on-one support, seed funding, training and networking programs enabling the 21 grantees to achieve incredible growth, not just on YouTube, but in their careers. Some of these accomplishments include:

  • From January 2021 to April 2021, the class collectively received 1.4 billion views on their official artist channels
  • Six artists recorded a growth of more than 50% in the number of subscribers to official artist channels (Joy Oladokun, Miiesha, BRS Kash, Jensen McRae, serpentwithfeet and Yung Baby Tate)
  • Four artists saw a 200% growth in the number of views of their official artist channel (serpentwithfeet, Jensen McRae, Yung Baby Tate and Joy Oladokun)
  • As part of the celebration of YouTube Music’s Africa Month, Sho Madjozi, Sauti Sol, and Fireboy DML, hosted exclusive live virtual concerts on each of their official artist channels
  • Rexx Life Raj, Joy Oladokun and Tkay Maidza performed at YouTube’s annual Brandcast event
  • Mariah the scientist performed an exclusive live for YouTube Music Nights from Center Stage in Atlanta, in support of the National Independent Venue Association (NIVA)

Future Insiders aims to equip at-risk and underserved youth who aspire to enter the music and creative industries with content development skills. Following the early success of the program, Future Insiders will expand globally with more details to share later this year.

Additionally, to celebrate black culture, YouTube Music has enabled #YouTubeMusic Moments – a collection of content series, live broadcasts and events whose primary purpose is to celebrate black culture, identity and experiences. from the perspective of black artists and music thought leaders. .

YouTube remains committed to being an advocate and ally of the diverse communities that inhabit the platform and will continue to expand its efforts to support other marginalized and underrepresented communities.

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Victor L. Jones